Investing in Bitcoin evokes a range of emotions, from excitement to anxiety. In mid-July 2025, the price of Bitcoin (BTC) surged to over $120,000, which thrilled the holders. However, those who stayed on the sidelines wondered if they had missed their chance.
Bitcoins’ fluctuations usually trigger a familiar feeling – the fear of missing out (FOMO). It is difficult to ignore that feeling, especially considering its significant value.
This raises an important question: Is it too late to invest, or is now the right time?
Bitcoin’s Wild Ride
Born in 2009, Bitcoin was built as a decentralized digital currency. It was free from the control of governments and central banks. That was a great idea, but it put the asset into a regulatory gray zone.
Bitcoin’s history had dramatic highs and devastating lows. One of the earliest red flags came in 2011, when Mt. Gox, the largest exchange at the time, was hacked, and that caused bitcoin’s price to crash more than 90%. More recently, in early 2025, the crypto market dropped 25% in just a few months. And yet, in true bitcoin style, it rebounded.
What is fueling the latest popularity of Bitcoin is growing institutional interest, with political support. President Trump has said that he wants to turn the U.S. into the “Bitcoin superpower of the world.” Meanwhile, federal banks in many countries are adding BTC to their reserves.
At the same time, retail investors are exploring new opportunities like the Bitcoin Hyper presale. This way, they can get early access to upcoming blockchain projects and tokens, before they go public. Instead of buying regular BTC at today’s high prices, some are choosing to invest in $HYPER, the native token of the bitcoin Hyper Layer 2 network, while it’s still at an early price.
The idea is that if the Bitcoin Hyper project grows, the value of $HYPER will rise too. It is an alternative way to get in early on a growing part of the Bitcoin ecosystem, similar to investing in a startup.
Is it Still a Good Time to Buy Bitcoin?
This is a very common question. According to many financial advisors, the currency’s long-term value is unlikely to drop to zero. For example, Dan Casey, founder of Bridgeriver Advisor, explained that many big institutions were involved in crypto, making it clear that whether or not someone fully understands blockchain, cryptocurrency is likely here to stay. The growing interest from big institutions shows that crypto is gaining trust.
However, that doesn’t mean you should expect huge gains like early investors. Financial expert R.J. Weiss says today’s market is different, and people should approach bitcoin with a smart strategy.
Most experts recommend limiting crypto to 1% to 5% of your total investment portfolio. Even if it crashes, your financial health won’t be destroyed.
How To Start Investing in Bitcoin in 2025
2025 is a great time to invest, because there are more tools than ever. During the early days of crypto, you needed to buy full coins and handle complicated wallets, but today’s platforms let you buy fractions of bitcoin, starting at just 1$.
Some major brokerages like Fidelity and Coinbase offer per-dollar investing, so you don’t need $120,000 to get started. But, you’ll still need to choose where to store your coins. It can be on a hot wallet, a cold storage device, or directly on an exchange.
Some find managing wallets a difficult option, but there’s an alternative – bitcoin ETFs (exchange-traded funds). These funds track bitcoin’s price, and let you buy it just like a stock. However, this way, you don’t own actual BTC, but shares that represent its value. They also come with annual fees, so weigh those costs before investing.
Make A Strategy
New investors usually don’t have an exit strategy. The bitcoin market moves in waves, so it’s necessary to gradually take profit as prices climb.
Approach the market with perspective and patience. Bitcoin offers long-term potential, but it demands a lot of discipline, research, and a clear plan.